11 July 2024
The Nugget #13 - Employee engagement...it's as easy as EGC (and Ryan Gosling)
EGC. Are you doing enough of it?
28 June 2024
The Nugget #12 - Be strict about your storytelling
Here’s a nugget that will turn your good campaign into a great one.
11 October 2023
The Nugget #11 - Add VERVE to your story writing skills
What’s more frustrating than a great idea sold badly?
25 October 2023
The Nugget #10 - We must stan the fangirls
Social media has been pouring tour content over us all this year…
17 October 2023
The Nugget #9 - Win over 'Generation Elusive'
Getting through to an audience of 18-to-34-year-olds has long been seen as the Holy Grail of marketing.
10 October 2023
The Nugget #8 - We need to talk about stigma. Again.
Today is World Mental Health Day.
03 October 2023
The Nugget #7 - Take it easy, get bored, think less
How do you go about having original ideas? They sure as hell don’t just fall from the sky.
19 September 2023
The Nugget #6 - Use the 'Four Ps' of empathy
Here’s how to use empathy as a superpower in your internal comms – especially if you have to deliver a difficult message.
5 September 2023
The Nugget #5 - Be more journalist
Today, cut through the corporate crap, unearth your best stories – and get people to listen to them – just by channelling your inner journalist.
22 August 2023
Nugget #4 - Give us a smile
No, really. It could be good for your brand internally and externally.
8 August 2023
The Nugget #3 - Go inside out
The secret to a successful external comms strategy is sitting right under your nose.
25 July 2023
The Nugget #2 - People make stories
What has the front page of today’s Financial Times and today’s Sun got in common?
11 July 2023
The Nugget #1 - If you want trust, talk about impact
Are you talking about the rising rate of inflation with your teams? What about the causes that your CEO is currently lobbying for?