If you want trust, talk about impact

Are you talking about the rising rate of inflation with your teams? What about the causes that your CEO is currently lobbying for?

If not, you need an impact statement.

Sitting between your brand purpose and crisis comms, it’s a set of messages acknowledging your company’s ability to impact the societal issues that feel the most scary or important right now.

It’s essential for building trust.

And your people expect it.

Nearly eight out of 10 employees count their employer as their No.1 most trusted source of news and information.

Yet, as many as half say they want more engagement from their employer on wider issues in society, such as economic inequality.*

As agency budgets are squeezed, investing in an impact statement can be a good use of limited spend to improve trust.

A simple story to put into the hands of your leaders for their team meetings and all-hands events.

We can help to unearth your impact story by looking at:

How you’re supporting the UN’s Sustainable Development Goal of creating decent work – through apprenticeships, internships, training and creating new roles
The causes your CEO and senior management personally care about – and how they’re speaking ‘on the record’ about these
How you’re influencing all levels of government on policies that create a healthier economy for all businesses, not just your own
Qual research with your employees that takes a temperature check on real, live issues that they care about

This isn’t the annual report.

Your impact statement should feel conversational, honest and be updated frequently.

Ultimately it tells your people: We see you. We’re invested. We’re helping.

If you’d like to talk to Goldbug about creating an impact statement for your people, get in touch: hello@goldbug.agency or Goldbug

(*Edelman Trust Barometer, 2023).