Video killed the radio star for a reason.
We’ve long talked about the power of video in comms. But when budgets are tight, do you find that it’s tempting to scrimp on time and production?
It’s easy to forget the impact video plays in engagement, visibility, messaging, recall and reach of your audience. But these nuggets should help:
- People are more likely to remember information (95%) when it’s delivered through video compared to text (10%) according to research from US marketing firm Insivia. And a report from Hubspot revealed 80% of people can recall a video they’ve watched in the last month.
- Search engines prioritise websites with video content, ultimately driving more traffic to your campaign. Websites with video content are 53 times more likely to rank on the first page of Google.
- Including a video on websites can lead to a 200-300% increase in click-through rates and can boost conversions by up to 80% (Hubspot/Unbounce).
- 64% of consumers are more likely to buy a product after watching a video about it (Animoto).
Marketers report that video provides 66% higher ROI than other content types (Wyzowl).
CASE STUDY
That’s not all. Video is vital in changing perceptions of a brand. In a recent campaign for a client, we lifted the curtain to demonstrate the hidden attributes of its workplace – and highlight the often unseen humor and likeability.
The video series generated a 42% increase in positive sentiment towards the brand from people who saw the content versus those who did not and a 69% increase in favorability.
And we love this simple video from a blinds company in Ayrshire featuring its MD using ‘Gen Z’ lingo. In six weeks, it attracted 4.5million views and 480,000 likes. Way to slay King.