Remember, remember the creative rockets of November

November 05, 2024

Today is a double-ended sparkler.

You might be about to light the wick on 2025’s comms budget. But you’re still fanning the burning embers of what’s left of 2024’s.

It calls for what many comms departments neglect to do: Get your teams thinking.

Creatively.

Now is the best time of the year to dream up your biggest, boldest, most brilliant and engaging ideas for 2025 (also known as the DWTJ sessions – Don’t Wait Till January.)

Here are the reasons:

Fresh ideas are your locksmith – they’ll make it easier to open up next year’s budget
It’ll show the business you care, that you’re ambitious and remind the C Suite of the critical role you play in growth
It will invigorate your team, getting them understanding the part they play in engaging your audience

Do it now because:

December is the month people can go dizzy on delivery January is better placed for distilling ideas and setting expectation

Ask yourself these questions:

Have I set aside enough time to take a step back and think creatively?
Am I prepared for my team to support me in big idea creation?
What goals and deadlines have I put in place to make sure this happens?

CASE STUDY:

We hosted a one-day session with one of our client’s European comms team to think outside the box on existing plans and launches for the following year.

As well as coming up collectively with some massive ideas, some tactical ideas emerged that were so unmissable they used left over budget to deliver them this year too. The feedback, most importantly, was it got their different teams pulling together and thinking differently.

Ramp your engagement up to 11

November 13, 2024

Employee engagement…it’s as easy as EGC (and Ryan Gosling)

July 11, 2024