Mercedes-Benz Vans
Vantasy Football

Mercedes-Benz Vans wanted to show their support for van drivers, offering them and their businesses help to tackle every twist and turn in the road.

THE PROBLEM
The Under the Bonnet report revealed delivery drivers spend up to 25 hours a week alone, have less than three conversations a week and how more than two-thirds battle anxiety.

OUR APPROACH
To support van drivers, we created a campaign to highlight loneliness and poor mental health among van drivers. As part of our research, professional van drivers identified team sport as one the top ways to help with wellbeing outside of their jobs.

On the pitch, presenter and broadcaster Chris Kamara hosts the first Mercedes-Benz Vans Vantasy Football tournament. On the pitch, presenter and broadcaster Chris Kamara hosts the first Mercedes-Benz Vans Vantasy Football tournament.
On the pitch with van drivers, presenter and broadcaster Chris Kamara hosts the first Mercedes-Benz Vans Vantasy Football tournament. On the pitch with van drivers, presenter and broadcaster Chris Kamara hosts the first Mercedes-Benz Vans Vantasy Football tournament.
Presenter and broadcaster Chris Kamara in the locker room ahead of the first Mercedes-Benz Vans Vantasy Football tournament. Presenter and broadcaster Chris Kamara in the locker room ahead of the first Mercedes-Benz Vans Vantasy Football tournament.

THE SOLUTION
Using that insight, we launched Vantasy Football, the UK’s first five-a-side football tournament to bring van drivers together through team sport,  helping to improve their mental health and wellbeing. Spearheading the Mercedes-Benz Vantasy League, we enlisted the help of ex-footballer and mental health ambassador Chris Kamara to take on the role of our footie ‘mental health’ coach.

THE RESULTS
114 pieces of coverage including The Times, BBC Radio 5 and Sky News

150k video views on social

Vantasy football made an annual event

Amazon

Fine Not Fine
EE

Game Face
Goldbug
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.