Our Domino’s Who? Who? campaign saw an 89% increase in visits to Domino's jobs website during a recruitment drive for 5,000 new employees

THE CHALLENGE
Domino’s wanted to use PR to support a seasonal recruitment drive to hire 5,000 new colleagues across the UK & Ireland as it marked 40 years in the UK.

OUR APPROACH
Widening perceptions of Domino’s as an employer, we showcased Domino’s as a great place to work and a diverse employer that offers opportunities for career progression and development.

THE SOLUTION
To maximise media appeal we split our campaign into two strands:

1. Meeting the people who joined Domino’s through the most unusual routes – using case studies to deliver compelling stories.
2. Showcasing how the nation’s leading pizza brand was once again gearing up for its busiest time of the year by announcing 5,000 new jobs, with a call for more delivery drivers, in-store colleagues and pizza makers.

THE RESULTS
Our campaign launched with a page lead on Times Money followed by coverage in The Sun, Daily Mail and The i.

• 116 pieces of coverage including Times, Daily Mail This is Money, The Sun, The i, Times Radio, LBC
• DA 64 (60+ considered excellent)
• 89% rise in visits to Domino’s recruitment webpage