THE PROBLEM
Keeping businesses and communities moving is at the heart of Mercedes-Benz Van‘s purpose. So they came to us to create a fresh campaign to showcase their mission.

OUR APPROACH
We came up with a campaign that celebrated a cherished local community, as well as supporting a generation of new entrepreneurs.

THE SOLUTION
We enlisted businessman and “The Diary of a CEO” podcast host Steven Bartlett to deliver two eVito Tourer vans to support the players of Grenfell Athletic FC, many who had also started their own small businesses. The vans would help them to supercharge their businesses during the week as well as transport the Grenfell football team to matches on weekends.

THE RESULTS
44 pieces of coverage including The Guardian, The Mirror and Sky News TV