THE CHALLENGE
EE’s ambition to be the home of gaming presented us with a challenge to educate and excite EE teams, even those with little gaming experience, to talk passionately and enthusiastically with gaming customers.

OUR APPROACH
We unlocked the gamer in everyone by celebrating their most expressive gaming asset, their GAMEFACE.

THE SOLUTION
From smashing it at Candy Crush, or triumphantly solving the odd Wordle to reigniting fond memories of playing Sonic as a teenager, we proved there’s a bit of a gamer in us all. The campaign ignited a passion for gaming by capturing EE’s people pulling their best game face. These images were used to front a range of educational content including a digital Workplace takeover, rebranded as GAMEPLACE, including some Fast Facts, Learn the Lingo animations and a video series called Ask me Anything to demystify everything to do with gaming.

THE RESULTS
Workplace content saw peak engagement making GAMEFACE one of EE’s most engaging multi-channel employee campaigns of all time.