THE PROBLEM
Recognised as one of the UK’s Top Employers in 2024, Amazon wanted everyone to see for themselves just what makes Amazon a top employer and a great place to work.

OUR APPROACH
We created a campaign unlike any other, putting Amazon’s own people at the heart of our narrative, and changing the story for the better.

THE SOLUTION
With big personalities and with even bigger opinions, we created Chatterbox, a campaign designed to make Amazon employees famous and showcasing its diversity – while settling some of the nation’s most important – and less important – debates. From ‘what’s the correct way to make a cuppa?’ to ‘how early is too early to get to the airport?’, Chatterbox provided a unique insight into what makes modern Britain tick as well as shifting perceptions about what it’s like to work there.

THE RESULTS
16.2 million online views
350 total pieces of coverage
69% increase in brand favourability