IoIC AWARDS 2025 CLASS WINNER: Best Engagement Programme
IoIC AWARDS 2025 CLASS WINNER: Game Changer
ICE AWARDS 2025 GOLD: Best Internal Communications Campaign
ICE AWARDS 2025 GOLD: Best Internal Communications from the Technology, Media and Telecommunications Sector
BT Group takes its security very seriously. But it’s not a subject most employees find very interesting. We changed that.
THE CHALLENGE
To raise awareness of the importance of adopting simple security behavioural changes without feeling patronised or singled-out.
OUR APPROACH
Using humour and a light-hearted spin on a serious subject, our approach was to engage then educate.
THE SOLUTION
We asked ‘Greeters Guild’ comedian, Troy Hawk, to use a touch of good old British charm to challenge habits and behaviour by infiltrating BT Group’s premises, sharing his not-so-unique take on common sense and how that can translate into ‘Secure Sense’.
THE RESULTS
41% increase in colleagues upgrading their digital security
A significant improvement in awareness around phishing
Unrivalled viewing figures, repeat views and shares across the businesses
