National Grid
Big Work

IoIC AWARDS 2025: Grand Prix

IoIC AWARDS 2025: Best Ongoing Campaign

IoIC AWARDS 2025: Best Design/Imagery

ICE AWARDS 2025 GOLD: Best Engagement of a Disparate or Remote Workforce

ICE AWARDS 2025 GOLD: Best Internal Communications from the Energy and Utilities Sector

ICE AWARDS 2025 SILVER: Best Internal Communications Campaign

GALLAGHER’S 2025 COMMUNICATION AND DIGITAL EXPERIENCE AWARDS WINNER: Best Creative Campaign – Enterprise

GALLAGHER’S 2025 COMMUNICATION AND DIGITAL EXPERIENCE AWARDS HIGHLY COMMENDED: Best Frontline Engagement

Helping the powerhouse behind our power engage and energise their teams across the UK and USA.

National Grid, Big Work campaign featuring colleagues posing for a social media photograph National Grid, Big Work campaign featuring colleagues posing for a social media photograph
National Grid, Big Work branded fluffy dice National Grid, Big Work branded fluffy dice

THE CHALLENGE
As a business at the heart of the future of energy future, National Grid asked us to deliver a campaign to excite and energise their 30,000 colleagues around their refreshed company vision, strategic priorities and ambitious five-year plan to transform the energy sector.

OUR APPROACH
Inspired by the scale of their ambitious delivery plan, we created BIG WORK.

National Grid, Big Work campaign competition poster to win a big day out National Grid, Big Work campaign competition poster to win a big day out
National Grid, Big Work campaign image of a grand landscape and the word ‘BIG’ in the background National Grid, Big Work campaign image of a grand landscape and the word ‘BIG’ in the background

THE SOLUTION
We created a field-first campaign putting the National Grid’s teams at the heart of the creative campaign, showcasing how every tiny detail of what their employees do adds up to something BIG. The promo video and launch film served up an inspiring statement. By combining bold typography over huge infrastructure projects brought to life the scale of the work ahead placing the teams responsible for delivering it front and centre.

THE RESULTS
76% uplift in launch film views
60% uplift in colleagues viewing campaign content on internal platforms
27% increase in content engagement

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