THE CHALLENGE
As a business at the heart of the future of energy future, National Grid asked us to deliver a campaign to excite and energise their 30,000 colleagues around their refreshed company vision, strategic priorities and ambitious five-year plan to transform the energy sector.

OUR APPROACH
Inspired by the scale of their ambitious delivery plan, we created BIG WORK.

THE SOLUTION
We created a field-first campaign putting the National Grid’s teams at the heart of the creative campaign, showcasing how every tiny detail of what their employees do adds up to something BIG. The promo video and launch film served up an inspiring statement. By combining bold typography over huge infrastructure projects brought to life the scale of the work ahead placing the teams responsible for delivering it front and centre.

THE RESULTS
76% uplift in launch film views
60% uplift in colleagues viewing campaign content on internal platforms
27% increase in content engagement