BT Group takes its security very seriously. But it’s not a subject most employees find very interesting. We changed that.
BT Security
Secure Sense
THE CHALLENGE
To raise awareness of the importance of adopting simple security behavioural changes without feeling patronised or singled-out.
OUR APPROACH
Using humour and a light-hearted spin on a serious subject, our approach was to engage then educate.
THE SOLUTION
We asked ‘Greeters Guild’ comedian, Troy Hawk, to use a touch of good old British charm to challenge habits and behaviour by infiltrating BT Group’s premises, sharing his not-so-unique take on common sense and how that can translate into ‘Secure Sense’.
THE RESULTS
41% increase in colleagues upgrading their digital security
A significant improvement in awareness around phishing
Unrivalled viewing figures, repeat views and shares across the businesses
