THE PROBLEM
Admiral wanted to capture attention and celebrate its business as a great place to work and attract new talent by showcasing their inspiring EVP, Where You Can.

OUR APPROACH
We spotted an upward trend amid Gen Z. Out – job hopping. In – stability and financial security. In other words Gen Z were looking for an Employer for Life.

THE SOLUTION
Partnering up with the Fairy Jobmother, Shoshana Davies and using current Admiral employees as case studies, we brought the story to life backed by research showing 75% of Gen Z were looking for an employer, one they could grow with in the long-term. It struck a chord earning national broadcast and print coverage including The Guardian, Daily Mail, Jeremy Vine Show and LBC.

THE RESULTS
40 pieces of broadcast and print coverage
185 Admiral mentions
42% increase in visits to Admiral jobs webpage